
projects & work
I've helped build and brand dozens of successful companies from the ground up
My expertise lies in digital marketing, customer experience & loyalty.
I love navigating ambiguous ideas to build profitable, scalable brands through strategic planning and great campaigns.
My portfolio of work demonstrates my diverse skillsets and passion for connecting people and brands through great marketing.
WEB DESIGN & SEO
Key Skills
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Branding & Design
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Search Ads
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SEO
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E-commerce
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Analytics
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Booking Software Integration
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WIX
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CRM integration
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Responsive design
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Mobile optimized
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Layout & UX
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Content Marketing
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MindBody
Key Results
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Directed the artistic design and copywriting for websites, ensuring cohesive and compelling branding
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Engineered WIX websites with CRM and e-commerce integration, driving lead generation and revenue growth
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Adept at SEM strategy, enhancing SEO and Google Analytics to optimize online presence
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Managed Google Ads SEM campaigns yielding 6% CTR and 13% increase in website traffic
O2O RETAIL STRATEGY
Key Skills
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E-Commerce
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Landing Page Creation
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Booking Software Integration
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Digital Performance
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Shopify
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CRM integration
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Responsive design
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Mobile optimized
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Layout & UX
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Content Marketing
Key Results
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Created appointment booking pages online to drive and track in-store visits
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Engineered Shopify website with Cowlendly integration, driving lead generation and revenue growth
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Multichannel marketing of Stylist Appointment Booking to drive traffic through online funnel to convert in-store visits and sales
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Increased new in-store sales by 16% year over year leading to loyal customers through engaged relationship building
EMAIL NEWSLETTERS
Key Skills
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Newsletters & Blog Content Planning
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List Segmentation
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A/B Testing
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Catchy Subject Lines
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Wix
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Campaign creation & management
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Automated Sales Funnel
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Growth & Loyalty
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Mailchimp
Key Results
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Launched campaign overseeing media planning, filming, costs, and production, resulting in 10.6% annual revenue growth
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Average open rate 26%
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Click through rate 2.5%
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Grew monthly email list consistently with <2% unsubscribes
EMAIL CAMPAIGNS
Key Skills
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Seasonal Campaign Planning
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List Segmentation & Automation
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A/B Testing
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Call to Action Optimization
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Content Design, Layout & Copy
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Automations
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List Growth & Loyalty
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Klaviyo
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Cowledly
Key Results
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Build out list segmentations and create automations to capture and nurture online leads
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Averaged 71% open rate, 4.4% click rate
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Increased Email Conversions by 39% year over year
SOCIAL MEDIA
Key Skills
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Instagram
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Facebook
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YouTube
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LinkedIn
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Canva
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Link Management
Key Results
Revivewell Training
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Call-to-action
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Photo and Video Editing
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Meta Ads
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Content Creation
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Content Strategy & Planning
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Established multiple social media channels with 6,000+ followers and 20,000+ monthly views across platforms including Instagram, YouTube, TikTok, and Facebook
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Ran successful Meta ads campaigns, measuring and optimizing performance to drive awareness and generate in person traffic
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Experimentation with platform based audience targeting
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Coordinated team to build content within brand and business specifications
Key Results
Mercantile Portland
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Led social content strategy to increase follower growth rate by 2.5% with a consistent 9% engagement rate
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Established partnership with Oregon Ballet Theatre for holiday campaign resulting in highest level of engagement in Mercantile Portland's social media history
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Increased website traffic by 14% by creating detailed link-in-bio profile, Meta shops integration and using call-to- action best practices
PARTNERSHIPS &
EVENT MARKETING
Key Skills
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Trade Shows
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In-store Collaborations
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Sponsor Relationships
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Partner Events
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Public speaking
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Loyalty programs
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Pop ups
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Project Management
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Tabling/Sales
Key Results
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Orchestrated successful partnership marketing events and collaborations with industry giants, Under Armour, Marriott, Nike, Industrious, OCHIN, Expensify, Pahlisch, Oregon Ballet Theatre, Woodlark Hotel & Domaine Serene Winery. Lead initiatives from concept to tear down, ensuring on-brand and on-budget deliverables
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Cultivated vendor and sponsor relationships, enabling client access to superior products and cost reduction
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Led convention & trade show sales booths, driving brand awareness and generating leads
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Presented motivational and instructional speeches to audiences exceeding 500, contributing to brand building and client acquisition efforts
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Designed and executed group training marketing campaign, with highest annual sales in my district

NIKE
MARRIOTT
UNER ARMOUR
DOMAINE SERENE
OREGON BALLET
INDUSTRIOUS
EXPENSIFY
Pahlisch
OCHIN
