projects & work
I've helped build dozens of successful brands from the ground up...
...navigating ambiguous ideas, strategically planning and
developing a great message...
I'm passionate about connecting people with brands that make them feel alive
WEB DESIGN & ECOMMERCE
Key Skills
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Branding & Design
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Search Ads
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SEO
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E-commerce
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Analytics
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Booking Software Integration
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WIX
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CRM integration
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Responsive design
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Mobile optimized
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Layout & UX
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Content Marketing
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MindBody
Key Results
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Directed the artistic design and copywriting for websites, ensuring cohesive and compelling branding
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Engineered WIX websites with CRM and e-commerce integration, driving lead generation and revenue growth
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Adept at SEM strategy, enhancing SEO and Google Analytics to optimize online presence
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Managed Google Ads SEM campaigns yielding 6% CTR and 13% increase in website traffic
RETAIL STRATEGY
Key Skills
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E-Commerce
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Landing Page Creation
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Booking Software Integration
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Digital Performance
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Shopify
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CRM integration
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Responsive design
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Mobile optimized
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Layout & UX
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Content Marketing
Key Results
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Created appointment booking pages online to drive and track in-store visits
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Engineered Shopify website with Cowlendly integration, driving lead generation and revenue growth
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Multichannel marketing of Stylist Appointment Booking to drive traffic through online funnel to convert in-store visits and sales
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Increased new in-store sales by 16% year over year leading to loyal customers through engaged relationship building
EMAIL NEWSLETTERS
Key Skills
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Newsletters & Blog Content Planning
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List Segmentation
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A/B Testing
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Catchy Subject Lines
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Wix
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Campaign creation & management
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Automated Sales Funnel
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Growth & Loyalty
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Mailchimp
Key Results
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Launched campaign overseeing media planning, filming, costs, and production, resulting in 10.6% annual revenue growth
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Average open rate 26%
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Click through rate 2.5%
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Grew monthly email list consistently with <2% unsubscribes
EMAIL CAMPAIGNS
Key Skills
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Seasonal Campaign Planning
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List Segmentation & Automation
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A/B Testing
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Call to Action Optimization
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Content Design, Layout & Copy
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Automations
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List Growth & Loyalty
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Klaviyo
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Cowledly
Key Results
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Build out list segmentations and create automations to capture and nurture online leads
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Averaged 71% open rate, 4.4% click rate
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Increased Email Conversions by 39% year over year
SOCIAL MEDIA
Key Skills
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Instagram
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Facebook
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YouTube
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LinkedIn
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Canva
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Link Management
Key Results
Revivewell Training
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Call-to-action
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Photo and Video Editing
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Meta Ads
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Content Creation
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Content Strategy & Planning
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Established multiple social media channels with 6,000+ followers and 20,000+ monthly views across platforms including Instagram, YouTube, TikTok, and Facebook
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Ran successful Meta ads campaigns, measuring and optimizing performance to drive awareness and generate in person traffic
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Experimentation with platform based audience targeting
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Coordinated team to build content within brand and business specifications
Key Results
Mercantile Portland
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Led social content strategy to increase follower growth rate by 2.5% with a consistent 9% engagement rate
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Established partnership with Oregon Ballet Theatre for holiday campaign resulting in highest level of engagement in Mercantile Portland's social media history
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Increased website traffic by 14% by creating detailed link-in-bio profile, Meta shops integration and using call-to- action best practices
PARTNERSHIPS &
EVENT MARKETING
Key Skills
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Trade Shows
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In-store Collaborations
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Sponsor Relationships
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Partner Events
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Public speaking
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Loyalty programs
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Pop ups
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Project Management
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Tabling/Sales
Key Results
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Orchestrated successful partnership marketing events and collaborations with industry giants, Under Armour, Marriott, Nike, Industrious, OCHIN, Expensify, Pahlisch, Oregon Ballet Theatre, Woodlark Hotel & Domaine Serene Winery. Lead initiatives from concept to tear down, ensuring on-brand and on-budget deliverables
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Cultivated vendor and sponsor relationships, enabling client access to superior products and cost reduction
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Led convention & trade show sales booths, driving brand awareness and generating leads
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Presented motivational and instructional speeches to audiences exceeding 500, contributing to brand building and client acquisition efforts
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Designed and executed group training marketing campaign, with highest annual sales in my district
NIKE
MARRIOTT
UNER ARMOUR
DOMAINE SERENE
OREGON BALLET
INDUSTRIOUS
EXPENSIFY
Pahlisch
OCHIN
